(Technical Dev/Designer) Setting and Managing Customer Expectations About Mobile Responsive Design

Mobile Responsive Design is still in its infancy and many clients are confused or misinformed. The designer has to act as an intermediary between the client and the developer – explaining and demonstrating responsiveness, and coaching clients through not only questions of graphic design, but now also information design, and technical functionality. This session will present our design experiences and best practices for explaining responsive design to clients, as well as detailing the questions developers will need answered before they can implement a successful responsive design.

This session will benefit designers who want to understand how to design responsive sites, developers who are becoming increasingly involved in creative decisions as part of implementing responsiveness, and end-users who want to understand their role, and the decisions they must make.